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of <h1>Service Tax Imposed on Advertising, Courier, and Pager Services Starting Nov 1, 1996; Details on Registration and Payment.</h1> The circular addresses the imposition of service tax on advertising, courier, and pager services effective from November 1, 1996, as per the Finance (No. 2) Act, 1996. It clarifies that advertising agencies must compute service tax on the gross amount charged to clients, excluding media space costs but including commissions and other expenses. Courier agencies are taxed on the gross amount charged for door-to-door services, including express cargo services. Co-loaders are not liable for service tax. Pager services are taxed on the gross amount charged. Agencies must register for tax collection and deposit taxes monthly. The circular provides registration procedures and contact information for assistance.
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