2025 (5) TMI 798 - AT - Service Tax

Hotel promotional services including advertisements and marketing constitute taxable Business Auxiliary Services under Section 65(105)(22b)

M/s. VCI Hospitality Limited Versus Commissioner of Central Tax, Delhi West Commissionerate

CESTAT New Delhi dismissed the appeal. The tribunal held that promotional services including advertisements, hoardings, and telephone marketing for a ... Taxable service provided or not - Business Auxiliary Services - extended period of limitation - Best Judgment method resorted to by the Department for the year 2014-15. Taxable service or not - HELD THAT:- As per the provisions of 'Business Auxiliary Services', any person is engaged in providing services in relation to promotion or marketing or sale of goods produced or provided by or belonging to the client, promotion or marketing of service provided by the client and any customer care services provided on behalf of client, would be taxable under the taxable category of Business Auxiliary Service as defined under the Finance Act, 1994. In the instant case, the services of appellant were to carry out promotional activities for the marketing and sales of Golden Palm Hotel & Spa, which included inserting advertisements in daily newspapers, magazines, television channels, placing hoardings, contracting and reaching people over the telephone, inform the public of the facility and amenities of the hotel etc. Consequently, it is noted that the services rendered by the appellant are fully covered under the taxable category of 'Business Auxiliary Services as defined under Section 65(105) (22b) of Finance Act, 1994. With effect from 1.07.2012, Section 66B provided that service tax would be levied at the rate of twelve per cent on the 'value of all the services, other than those specified in the negative list, provided or agreed to be provided in the taxable territory by one person to another. Best Judgment method resorted to by the Department for the year 2014-15 - HELD THAT:- There are no merits in the submissions made by the appellant challenging the findings arrived in the impugned order on the basis of best judgment assessment made as per section 72 of the Finance Act, 1994 - In the instant case, it is an admitted fact that the appellant did not submit any accounts for the Financial Year 2014-15. As the appellant did not submit the copy of Balance sheet for the Financial Year 2014-15, there was no option left with the department, but to invoke the Best Judgment Assessment as prescribed under Section 72 of the Finance Act, 1994. Conclusion - i) The services rendered by the appellant are fully covered under the taxable category of 'Business Auxiliary Services' as defined under Section 65(105)(22b) of Finance Act, 1994. ii) In the absence of any information coming forth from the appellant regarding the exact amount collected for the services rendered, the Department was justified in resorting to the best judgment method for assessment. Appeal dismissed. The core legal questions considered by the Tribunal in this appeal are:1. Whether the appellant was providing taxable services under the category of 'Business Auxiliary Services' as defined under the Finance Act, 1994, and thus liable to pay service tax for the period from FY 2011-12 to FY 2014-15.2. Whether the Department was justified in invoking the extended period of limitation under Section 73(1) of the Finance Act, 1994, for demanding service tax from the appellant.3. Whether the Department was justified in resorting to the Best Judgment Assessment method under Section 72 of the Finance Act, 1994, due to non-submission of accounts by the appellant for FY 2014-15.4. Whether interest and penalty under Sections 75, 78, 78A, and 70 read with Rule 7C of the Finance Act, 1994, were rightly imposed on the appellant.Issue 1: Taxability of Services Rendered by the AppellantLegal Framework and Precedents: The Finance Act, 1994, particularly Section 65(105)(22b), defines 'Business Auxiliary Services' to include services related to promotion, marketing, or sale of goods or services on behalf of the client. The Finance Acts of 2003, 2004, 2005, and 2006 progressively expanded the scope of these services to include almost all services rendered on behalf of a client, including promotion and marketing activities. Section 66B (effective from 01.07.2012) imposes service tax at the rate of 12% on all taxable services not exempted or included in the negative list.Court's Interpretation and Reasoning: The Tribunal observed that the appellant entered into an agreement to provide promotional activities for marketing and sales of the Golden Palm Hotel & Spa, including advertisements in newspapers, magazines, television, hoardings, telephonic outreach, and public information dissemination about the hotel's amenities. These activities squarely fall within the ambit of 'Business Auxiliary Services' as per the statutory definition. The Tribunal rejected the appellant's contention that they were not providing taxable services because they did not procure inputs or act as an agent, emphasizing that the nature of services rendered-promotion and marketing-is taxable regardless of the appellant's role in fixing fees or acting as an agent.Key Evidence and Findings: The contract between the appellant and the hotel explicitly involved promotional activities. The Department's show cause notice and subsequent orders identified these services as taxable under the relevant provisions.Application of Law to Facts: Since the appellant's services fall under 'Business Auxiliary Services' and are not exempted under Section 66D or any notification, service tax is leviable under Section 66B of the Finance Act, 1994.Treatment of Competing Arguments: The appellant argued that the consideration was negotiated between the parties and that their services were distinct from the hotel's services to customers, thus non-taxable. The Tribunal held that the taxable event is the provision of promotional services to the client, irrespective of the commercial arrangement or the appellant's inability to fix fees charged to hotel customers.Conclusion: The appellant was providing taxable 'Business Auxiliary Services' and is liable to pay service tax for the relevant period.Issue 2: Invocation of Extended Period of Limitation under Section 73(1)Legal Framework: Section 73(1) of the Finance Act, 1994, allows the Department to demand service tax beyond the normal limitation period if the tax has been willfully evaded or suppressed.Court's Reasoning: While the Tribunal's order does not explicitly dwell on the extended period invocation, it proceeds on the basis that the Department's demand for service tax for the period FY 2011-12 to FY 2014-15 is valid, implying acceptance of the extended period invocation in absence of any challenge or evidence from the appellant to the contrary.Conclusion: The extended period invocation is implicitly upheld due to lack of contest and evidence from the appellant.Issue 3: Validity of Best Judgment Assessment under Section 72Legal Framework and Precedents: Section 72 of the Finance Act, 1994, empowers the assessing authority to make a 'best judgment assessment' when the assessee fails to submit returns or fails to assess tax correctly. The Delhi High Court clarified that Section 72 applies when the assessee fails to pay service tax as per the provisions and is not a substitute for the adjudicatory process under Section 73. It authorizes a fair and reasonable estimate based on available material.The Tribunal also relied on its own precedent where best judgment assessment was upheld when the appellant failed to provide evidence of amounts collected for services rendered.Court's Interpretation and Reasoning: The appellant did not submit the Balance Sheet for FY 2014-15, compelling the Department to invoke Section 72 for best judgment assessment. The Tribunal noted that the Supreme Court decision cited by the appellant requires reliance on submitted accounts, but here no accounts were submitted. The Department's resort to best judgment was thus justified and legally valid.Key Evidence and Findings: Non-submission of financial accounts for FY 2014-15 by the appellant and absence of any evidence contesting the Department's estimation.Application of Law to Facts: The Department's best judgment assessment was a reasonable and fair estimate given the lack of information from the appellant.Treatment of Competing Arguments: The appellant argued that their accounts were wrongly rejected and that the Department failed to justify the estimation. The Tribunal held that the failure to submit accounts left no alternative but to estimate, and the Department's approach was consistent with legal provisions and precedents.Conclusion: The best judgment assessment under Section 72 was validly invoked and upheld.Issue 4: Imposition of Interest and PenaltyLegal Framework: Sections 75, 78, 78A, and 70 read with Rule 7C of the Finance Act, 1994, provide for charging interest on unpaid service tax and imposing penalties for failure to pay tax, suppression of facts, or other contraventions.Court's Reasoning: The Tribunal noted that since the demand of service tax was confirmed and the appellant did not dispute the correctness of the tax liability, the imposition of interest and penalty was consequential and justified. The appellant did not demonstrate any suppression or mis-declaration to evade tax, but the failure to pay service tax and non-compliance with statutory obligations warranted interest and penalties under the relevant provisions.Conclusion: Interest and penalty imposed under the cited provisions were rightly levied and sustained.Significant Holdings:'The services rendered by the appellant are fully covered under the taxable category of 'Business Auxiliary Services' as defined under Section 65(105)(22b) of Finance Act, 1994.''Section 72 of the Finance Act, 1994, empowers the Central Excise Officer to make a best judgment assessment when the assessee fails to submit returns or assess tax correctly. This provision authorizes a fair estimate based on available material and is not a substitute for the adjudicatory process under Section 73.''In the absence of any information coming forth from the appellant regarding the exact amount collected for the services rendered, the Department was justified in resorting to the best judgment method for assessment.''The appellant's failure to submit the Balance Sheet for FY 2014-15 left no option but to invoke the best judgment assessment under Section 72 of the Finance Act, 1994.''Since the demand of service tax was confirmed, the imposition of interest and penalty under Sections 75, 78, 78A, and 70 read with Rule 7C of the Finance Act, 1994, is justified.'The Tribunal dismissed the appeal, upholding the demand of service tax along with interest and penalties, confirming the validity of the Department's best judgment assessment and the taxability of the appellant's promotional services under the category of Business Auxiliary Services.