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<h1>Appellate Tribunal rules branding goods with a different name not subject to Central Excise duty</h1> The Appellate Tribunal CEGAT, New Delhi allowed the appeal, setting aside the Appellate Collector of Central Excise, Calcutta's order demanding Central ... Mere affixation of label on the goods will not make the company a manufacturer Issues: Appeal against Central Excise duty on goods converted to a different brand name.In this case, the appellants appealed before the Appellate Tribunal CEGAT, New Delhi against an order passed by the Appellate Collector of Central Excise, Calcutta, regarding the payment of Central Excise duty on goods that were converted to a different brand name. The appellants argued that they purchased varnish from their factory in Bombay, cleared it with appropriate duty payment, and later sold it under a different brand name without altering the containers or price, claiming to act as traders, not manufacturers. The Appellate Collector upheld the duty demand, stating that converting goods to a different brand name attracts duty. The respondent contended that the goods did not discharge their duty liability at the time of clearance, and duty-paid goods cannot be received without prior permission. The Tribunal analyzed the case, emphasizing that branding does not constitute a manufacturing process and cited relevant Bombay High Court decisions supporting this view. The Tribunal found the duty demand unsustainable, as branding is a trade practice, not manufacturing, and set aside the Appellate Collector's order, allowing the appeal.