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of <h1>Court Dismisses Appeals, Upholds ITAT Decision on AMP Adjustment; No Substantial Question of Law Found.</h1> <h3>PR COMMISSIONER OF INCOME TAX DELHI 1 Versus M/s ADIDAS INDIA MARKETING PVT LTD</h3> The HC dismissed the Department's appeals against the ITAT order concerning AMP adjustment. The ITAT's decision relied on the Delhi HC's prior rejection ... TP Adjustment - addition on account of Advertisement, Marketing and Promotion (AMP) adjustment - HELD THAT:- ITAT has rendered the impugned order following the judgment rendered by our Court in Sony Ericsson Mobile Communications India (P.) Ltd. [2015 (3) TMI 580 - DELHI HIGH COURT] and which had rejected the application of the Bright Line Test in all circumstances. We find that these appeals raise no substantial question of law. The High Court dismissed the Department's appeals against the ITAT order regarding AMP adjustment. The ITAT's decision was based on the rejection of the Bright Line Test by the Delhi High Court in a previous case. The Court found no substantial question of law and dismissed the appeals.
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