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        <h1>Tribunal Decides in Favor of Assessee on Various Tax Issues</h1> <h3>ACIT, Circle 6 (1), Mumbai Versus M/s. INX Media Pvt Ltd. and Vice-Versa</h3> ACIT, Circle 6 (1), Mumbai Versus M/s. INX Media Pvt Ltd. and Vice-Versa - TMI Issues Involved:1. Addition based on AIR Information.2. Addition on account of content cost.3. Sales promotion and advertisement expenditure.4. Legal and professional fees.5. Addition under Section 68 (domestic and non-resident investors).Issue-wise Detailed Analysis:1. Addition Based on AIR Information:The AO made an addition of Rs. 1,61,798/- based on AIR information, which the assessee could not reconcile. The CIT(A) upheld this addition, placing the onus on the assessee. However, the Tribunal, referencing a prior decision in A.F. Ferguson’s case, found that such additions without corroborative evidence are unsustainable. Consequently, the Tribunal ruled in favor of the assessee, allowing the appeal on this ground.2. Addition on Account of Content Cost:The assessee debited Rs. 122.70 crore as content cost, which includes TV programs and film rights. The AO disallowed Rs. 89.06 crore, treating it as capital expenditure. The CIT(A) partially agreed, allowing 85% as revenue expenditure and amortizing the remaining 15% over three years. The Tribunal, referencing a similar case involving Zee Media Corporation, directed the AO to allow the cost of content already telecasted in the current year and amortize the rest according to industry standards. The Tribunal allowed the appeal partly, directing the AO to verify and appropriately deduct the content cost.3. Sales Promotion and Advertisement Expenditure:The assessee claimed Rs. 70.38 crore under sales promotion and advertisement. The AO allowed only 1/6th of this amount, amortizing the rest over six years, citing brand-building expenses. The CIT(A) disagreed, treating the expenses as revenue in nature and fully deductible in the current year. The Tribunal upheld the CIT(A)’s decision, referencing similar cases and established accounting principles, dismissing the revenue’s appeal on this issue.4. Legal and Professional Fees:The assessee claimed Rs. 13.28 crore under legal and professional fees. The AO disallowed Rs. 7.13 crore, considering the business was set up on 01.06.2007 and launched in November 2007. The CIT(A) allowed the expenses from 01.06.2007, treating them as business expenses. The Tribunal, considering the evidence and judicial precedents, partially allowed the revenue’s appeal, directing the AO to capitalize expenses incurred until 31.08.2007 and allow expenses from 01.09.2007 to November 2007 as deductible.5. Addition Under Section 68:Domestic Investors:The AO added Rs. 146.24 crore received from resident investors, questioning the identity, creditworthiness, and genuineness of the transactions. The CIT(A) deleted the addition, finding the assessee had provided sufficient documentation. The Tribunal upheld the CIT(A)’s decision, noting the AO’s failure to provide contrary evidence despite multiple opportunities.Non-Resident Investors:The AO added Rs. 263.28 crore received from non-resident investors, citing insufficient details on identity, creditworthiness, and genuineness. The CIT(A) deleted the addition, accepting the assessee’s documentation. The Tribunal upheld the CIT(A)’s decision, criticizing the AO for not conducting a thorough investigation and relying on suspicions. The Tribunal noted the AO’s failure to provide a remand report and awarded costs against the revenue for delaying the proceedings.Conclusion:The Tribunal partly allowed the appeals of both the assessee and the revenue, providing detailed directions on each issue. The judgment emphasized the need for proper evidence and adherence to established accounting principles and judicial precedents.

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