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No VAT on brand franchisee fee without transfer of effective control over brand

Bimal jain
Sales Tax Not Applicable on Brand Franchise Fees Without Effective Control Transfer, Rules Court in United Breweries Case The Karnataka High Court ruled that sales tax cannot be imposed on brand franchise fees without the transfer of effective control over the brand. United Breweries Limited, the brand owner, entered into agreements with Contract Bottling Units (CBUs) for beer production, retaining control over marketing and distribution. The CBUs had no rights to sell or price the beer. Payments to United Breweries were treated as brand franchise fees, on which service tax was paid. The court determined that since no effective control was transferred to the CBUs, the fees could not be classified as sales of intangible goods, thus avoiding double taxation. (AI Summary)

No VAT on brand franchisee fee without transfer of effective control over brand

State of Karnataka, Bangalore Vs. United Breweries Ltd. [2015 (11) TMI 754 - KARNATAKA HIGH COURT]

United Breweries Limited (“the Respondent”) being owner of Kingfisher Brand entered into contracts with certain Contract Bottling Units (“CBUs”) for manufacturing of beer.

In terms of the contract:

  • The Respondent transferred know-how for manufacturing beer to CBUs which was on non-assignable, non-transferable and non-exclusive basis;

  • The CBUs manufactured beer as per the specifications given by the Respondent using his trade marks, names and logos and the entire production was made available to the Respondent;

  • The right to market, sell, distribute and package the beer remained under the supervision and control of the Respondent;

  • The CBUs neither had any right over the product, nor did they have any right to sell or exploit the beer so produced, nor fix any price of the product.

The Respondent received payments from CBUs as 'brand franchise fees' and paid Service tax on the same. However, the Assessing Officer levied Sales tax on such payments by treating these as royalty.

The Hon’ble High Court of Karnataka held that it is settled law that Sales tax can’t be attracted until effective control is transferred. Since CBUs did not get effective control over the brand name as such, it could not be considered as sale of intangible goods. It was further held that since the Respondent had already paid Service tax on the amount received as brand franchise fees, double taxation on same goods is not permissible.

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