TaxTMI 
TaxTMI 
TaxTMI 
Dear Professional Colleague,
No Service tax is leviable on the amount of discounts/ incentives as these are not consideration for any service rendered
We are sharing with you an important judgment of the Hon’ble Mumbai CESTAT, in the case of Group M Media India Pvt. Ltd and Others Vs. Commissioner of Central Excise/ Service Tax Thane-I/ Mumbai-II and Others [2014 (11) TMI 545-CESTAT MUMBAI] on following issue:
Issue:
Whether Service tax is leviable on the amount of discounts/ incentives received by the service provider in respect of provisioning of services?
Facts and background:
In the instant case, there are eight appeals and three cross-objections filed on the following common issues:
- Whether Service tax levy is sustainable in respect of discounts/incentives received by the Advertising agency from the print/ broadcast media in respect of advertisements placed by the said agencies on behalf of customers;
- Whether Service tax is leviable on amounts, which are outstanding and the Advertising agencies write back these amounts after a lapse of time as per the accounting procedure.
Held:
The Hon’ble CESTAT, Mumbai, relying upon the decision in the case of Gray World Wide India Pvt. Ltd. 2014 (9) TMI 180 - CESTAT MUMBAI, held that Service tax is not leviable on these amounts in as much as these are either incentives or accounting adjustments and not consideration for any services rendered.
Accordingly, the Appeals filed by the Revenue were rejected while the appeals filed by the Assesses were allowed.
Hope the information will assist you in your Professional endeavors. In case of any query/ information, please do not hesitate to write back to us.
Thanks and Best Regards.
Bimal Jain
FCA, FCS, LLB, B.Com (Hons)
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