Advertisement service value allocation depends on dissemination medium, with State-wise attribution based on prescribed subscriber, viewership, and location metrics. Proportionate attribution of advertisement service value among States or Union territories is determined, in the absence of a contract, by the relevant dissemination medium and prescribed proxy such as edition, distribution, location, track length, billing address, station count, viewership, internet subscribers or telecom subscribers. Separate State-wise or Union territory-wise invoices are to be issued based on the value attributable to each area.
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Provisions expressly mentioned in the judgment/order text.
Advertisement service value allocation depends on dissemination medium, with State-wise attribution based on prescribed subscriber, viewership, and location metrics.
Proportionate attribution of advertisement service value among States or Union territories is determined, in the absence of a contract, by the relevant dissemination medium and prescribed proxy such as edition, distribution, location, track length, billing address, station count, viewership, internet subscribers or telecom subscribers. Separate State-wise or Union territory-wise invoices are to be issued based on the value attributable to each area.
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